How the States Are Selling the Exchanges
Posted at 9:45 a.m. on Aug. 23
Kaiser Health News tracks the various ways in which the states who will launch their own health insurance exchanges plan to sell their residents on the centerpiece of President Obama’s health care reform law.
“Catchy jingles? Splashy videos? Multi-million-dollar public education campaigns? For the 16 states and the District of Columbia that have opted to run their own online health insurance marketplaces, these are among the tools being used to make sure residents know the exchanges will be open for business Oct. 1.”
Some of the methods include a public service announcement featuring the Washington Nationals’ mascot, a water-skiing Paul Bunyan, and an acoustic guitarist.