Roll Call: Latest News on Capitol Hill, Congress, Politics and Elections
December 22, 2014

Steyer’s Moneyball Approach to Climate Change

The Hill: “Billionaire climate activist Tom Steyer is launching a data-driven campaign across seven states for the 2014 midterms to prove he’s not all talk when it comes to hurting ‘climate deniers’ at the polls.”

“NextGen will focus on the data of climate change and turning out voters who will back candidates that want action on the issue.”

That means drawing on the ‘moneyball’ thesis of baseball, a strategy outlined in the best-selling book of the same name by Michael Lewis.

“That’s what Steyer says he wants: to ‘level the political playing field’ through field work and data-driven modeling to locally and strategically target voters and identify non-traditional voter blocs … it’s about targeting undervalued voters that the opposition previously expected to be out of play in a midterm election year.”

Steyer’s top strategist, Chris Lehane: “This is the year, in our view, where we are able to demonstrate you can use climate … as a wedge issue to win in political races … The side that does a better job of changing or expanding the voter pool is the side that has the competitive advantage.”

  • Jeff May

    Too bad he doesn’t use a data-driven approach in his (misguided) opposition to the Keystone Pipeline.

    The data shows that KXL would contribute almost negligibly to global GHG emissions, and yet his focus on it has helped convince many environmentalists that it’s the holy grail of the 21st century environmental movement. It’s such a shame.

    • EricFromTheHill

      I’d rather KXL not be built than be built, but it seems like a misappropriation of environmentalist resources.

  • YONATAN C

    I HOPE THESE PUBLIC OFFICIALS ENJOY THEIR TIME LEFT IN OFFICE, BECAUSE THERE ARE NOW MORE THAN 2.6 MILLION ANGRY VOTERS, WHO WILL SOON VOTE THEM OUT OF THEIR CUSHY JOBS. THESE MEN ARE A POOR EXCUSE FOR A PUBLIC SERVANT, AND A HUMAN BEING, THEY ARE WITHOUT A SOUL AND HEART. THEY’RE VOID OF COMPASSION AND COMMON DECENCY. THEY WORK ONLY FOR THEMSELVES AND THE LOBBYISTS WHO BOUGHT THEM. THEY ARE USELESS, AND SHOULD BE VOTED OUT OF OFFICE IN THE COMING ELECTIONS. THERE IS NO EXCUSE WHATSOEVER, TO HAVE NOT PASSED THE UNEMPLOYMENT EXTENSION BILL FOR THESE MILLIONS OF STRUGGLING FAMILIES WITH NO INCOME. IT’S TIME THAT AMERICANS FINALLY CLEAN HOUSE, AND TAKE THE TRASH TO THE CURB

    • Jeff May

      Typing in all caps and ranting about an issue that’s not even mentioned in the above article makes you seem COMPLETELY REASONABLE.

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